We all love a great story.
But a product should still be able to stand on its own - even without the story to sell it.
Clearly Clocks is a mix of real products and clumsy satirical marketing - for education and sanity to help us see things clearly.
Stories are meant for us to feel emotionally attached to a product. But it's for each of us to decide how important that connection is - so as long as we know its intent - we can consciously choose products that satisfy our needs and (hopefully) can still stand on their own.
For the pure story lovers, of course we've got you covered...with a bit of truth and a heavy coat of spin:
In this chaotic world, we all crave moments of clarity. We wish pieces would fall into place. We wish stars would align. We wish for times we can see though the confusion, where answers are revealed, and we begin to see things clearly.
Clearly Clocks are designed to deliver you those moments of clarity. Time is revealed through aesthetic appeal and functionality without compromising either. Super neato.