We all love a great story.
But a product should still be able to stand on its own, right? Even without the story to sell it.
Clearly Clocks is a mix of real products and clumsy satirical marketing - for education and sanity to help us all see things clearly.
Stories are meant for us to feel emotionally attached to a product. But it's for each of us to decide how important that connection is - so as long as we know its intent - we can consciously choose products that satisfy our needs and (hopefully) can still stand on their own.
For the pure story lovers, of course we've got you covered...with some truth and a heavy coat of spin:
In this chaotic world, we all crave moments of clarity. You wish pieces would fall into place. You wish stars would align. You wish for times you can see though the confusion and you begin to see things clearly.
Clearly Clocks are designed to deliver you those moments of clarity. Time is revealed through appealing aesthetics without compromising functionality. Super neato.